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Clay

Clay is a go-to-market data platform with a large database of companies and people. Leadovaro uses Clay in one mode, Enrichment: when Leadovaro knows an account's domain, it looks the company up in Clay and fills in its firmographics (size, industry, type, country, location, revenue and funding), which scoring and your Plays then use.

Clay is never a delivery destination. It does not appear in any Play's outputs, and Leadovaro writes nothing to your Clay workspace.

How Leadovaro integrates Clay​

You connect Clay with a Clay API key under Integrations in the Leadovaro dashboard. The key is the only thing Leadovaro needs: there are no Clay tables, columns or webhooks to set up, because Leadovaro calls Clay's company search directly and reads the answer back in the same request.

note

Lookups are billed to your Clay account. Leadovaro uses the API key you connect, and only that key, so every company lookup uses your Clay workspace's credits. Leadovaro looks each account up at most once every 30 days to keep that spend predictable.

When you connect, Leadovaro checks the key by asking Clay who it belongs to. That check is an identity read, not a search, so it costs nothing. The connection only counts as verified once Clay accepts the key. Leadovaro keeps the key in encrypted storage; it is never shown again, logged, or passed to Plays.

The connect form also asks whether to Use Clay for enrichment. The switch is on by default, and Leadovaro starts looking accounts up once the key is verified. If you turn it off, the connection is saved but no lookups run until you turn on Clay enrichment on the Clay card. To stop later, turn that switch off, or disconnect Clay to remove the key altogether.

Enrichment​

Clay enrichment is account level only. Leadovaro asks Clay about the company behind a domain; it never sends or requests anything about individual people.

What Leadovaro reads. For a matched company, Leadovaro keeps the company name, domain, description, company type, employee size band, country, location, industry, annual revenue, total funding range, and LinkedIn URL. Leadovaro puts these into the account's main fields:

  • Size, type and country become the account's size band, company type and country, which scoring matches your ICP against.
  • Industry comes from Clay as a LinkedIn industry name, which Leadovaro maps to its standard industry list, so it drives the industry part of your Fit score too. Because Clay's industries are more specific than most sources, Clay's industry wins when another source (such as your CRM or visitor identification) suggests a broader one. A few companies still carry an older LinkedIn industry name; Leadovaro maps those to the current one, and drops any it cannot map rather than guess.
  • Revenue and funding are kept as Clay reports them, alongside the other Clay facts.

Picking the right company. A domain is often listed by companies that do not own it: a business whose careers page runs on a hiring platform lists that platform's domain, and a contractor may list a client's. So Leadovaro does not trust Clay's first result. It asks for a few candidates and only keeps a company whose own website is the domain Leadovaro asked about (or the main site of that domain). When several remain, Leadovaro prefers the exact match, then the company whose name matches the domain, then one clearly larger than the rest. If none of these rules settles it, Leadovaro keeps no answer rather than pick the wrong company.

When a lookup completes and Clay has no company Leadovaro will accept, Leadovaro removes any earlier Clay answer for that account, so a wrong match does not linger. When the result is ambiguous, the earlier answer stays as it is.

When it runs. Leadovaro looks an account up in Clay when the account produces a new signal, or when a mapped source first creates the account. Accounts that existed before you turned Clay on are enriched on their next signal, not all at once. An account without a domain is skipped until a domain arrives, and then Clay runs straight away.

Each account is looked up once per 30 days. A lookup that found nothing also waits 30 days before Leadovaro asks again. A lookup that failed waits an hour before Leadovaro retries.

Where results appear. Open an account in the Leadovaro dashboard: Clay is listed under Enrichment sources with what it filled and when, and the fields it filled show on the account. Enrichment activity from Clay is also in the audit log, where you can filter by the Clay source.

When Clay refuses. If Clay rejects the key (for example because it was revoked), Leadovaro marks the connection as needing attention on the Clay card; reconnect with a working key to resume. If your Clay workspace runs out of credits, lookups fail and are retried later, so accounts fill in once you top up. Clay rate limits and brief outages are retried automatically.

Set it up​

  1. 1
    Create a Clay API key

    In Clay, open your workspace settings, go to API and CLI, then API keys, and create a key. Make sure the workspace has search credits available.

  2. 2
    Connect Clay in the Leadovaro dashboard

    Open the Clay connect form (or go to Integrations and choose Clay), paste the key, leave Use Clay for enrichment on, and connect. Leadovaro checks the key with Clay before saving the connection.

  3. 3
    Check that it worked

    Wait for a new signal on an account that has a domain, then open the account. Clay should be listed under Enrichment sources, with the company's size, industry and country filled in.

Clay documentation​

Going further​